I am Manolis Zografakis, currently living between Berlin and London. I am an entrepreneur, creative strategist, personal branding and online marketing specialist. I love helping others achieve their goals by solving their problems and providing creative, results-driven solutions. As an entrepreneur and online marketing professional, I also like blogging about digital marketing, personal branding, the relationship between work and self-development and the highs and lows of entrepreneurship, alongside the various lessons I’ve learned over the past few years.
I have always been fascinated by entrepreneurship since I was a kid. I used to disassemble my G. I. Joes (action figures) and reassemble them combining different parts from different figures to create my own unique toy soldiers. I also used to create my own buildings out of paper to house my G. I. Joes and Playmobil toys. I collected cards, comic books, coins and stamps and I used to sell them to my friends and at my school’s fairs. I had a specific strategy and line that I used to sell each item. Some years later, I realised that this strategy was what we now refer to as direct marketing. Before jumping into entrepreneurship, I became a professional musician. For several years, I put all of my creativity into music composition and in 2008 I released my own solo album. I have participated in several compilations and my music has also been included in movies and dance performances.
In 2010, I decided to move to London to obtain a Masters in Arts Management and Cultural Policy. In 2011, I founded London’s survival guide BrokeinLondon.com after realising, through taking my own lumps, how difficult everyday life in London can be. The initial goal of BrokeinLondon.com was to act like that friend you wish you had when moving to a new city, the one that helps you with all the important information you need. Nowadays, the audience of Broke in London includes all Londoners who want to know about tips and tricks for “surviving” in the capital. I am proud to say that Broke in London is now one of the most popular London guides, attracting more than 60,000 visitors per month. You can find various interviews that I have given in various media in the past years here.
My passion for creative and strategic thinking, problem solving, digital marketing and entrepreneurship was the reason why I turned to consultancy. As I soon noticed that more and more people were asking for my opinion and advice, probably given my enthusiasm for advising and mentoring, I finally understood that providing professional strategic consultation to small businesses and entrepreneurs is what I am great at and what gives me happiness.
However, you may think: What does a creative strategist do?
My role as a creative strategist is researching, ideating, articulating and executing creative branded content campaigns and creative solutions that set the bar for the entire industry. I work hand in hand with my clients to build and implement these creative strategies on the market. Specifically, my work focuses on growing your business’s online presence, maximizing lead generation, increasing traffic to your website and converting potential customer interest to sales. I also work with young professionals, entrepreneurs and creatives to help them realise their dreams and potentials and build a strong personal brand.
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